Tag Archives: smartphone

Infographic: Industry Insights in the Retail Sector

In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales — more than 60% 75% of US smartphone users who found helpful local information in search results were more likely to visit […]

The Multi-Screen Consumer

The use of mobile search to find local business information is increasing exponentially. DAC Group’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when searching for business information in the U.S. overall. Breaking this down into demographics, mobile is actually the third most used source by those aged 18-34. Consumers […]

Following the Mobile Path-to-Purchase

I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop, that’s about where it ends. My cell phone is not-so-smart and I don’t even own an […]

Do Canadians and Americans Search Differently?

DAC Group/Kantar Media’s yearly media usage study looks at buying behavior separately in the U.S. and Canada. The two countries share a border, but do they share the same media usage habits? In many questions, the similarities between American and Canadian respondents were striking. However, there are still some notable differences between U.S. and Canadian […]

Apple vs. Google: The war that everyone is talking about

Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest escalation in a war that is heating up between the two technology giants. Both companies have been focusing on mobile for several years now, and […]

Going Mobile: Smartphone Trends Affecting Your Business

If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access our company’s content and contact information from a smartphone?” If not, you could be missing out on potential sales. In the past, it […]