If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO is a slightly different proposition. After all, this is a discipline that progresses into uncharted territory with each passing year. Sometimes our best bet is to take cues from the ubiquitous search giant—specifically the tools it makes available to […]
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organize the world’s information and make it universally accessible and useful. The search giant’s latest venture—an AI endeavor named BERT—encapsulates this effort perfectly, representing the next logical step in Google’s attempts to interpret exactly […]
Winter is the golden season for many businesses. In fact, some businesses—from local brands to nationwide chains—will generate more than half their annual revenue in November and December alone. That makes Q4 advertising a critical endeavor. But it’s not all holiday cheer. Paid advertising becomes significantly more competitive (and costly) during the holidays, pricing many […]
You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads? You might have already invested some money on social media channels like Facebook or Instagram—or perhaps you also went […]
In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review places to eat, it’s crucial that restaurant owners embrace every opportunity to manage and respond to online reviews. While some restaurants only reply […]
March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]
Digital’s biggest, brightest brands came together last week for SMX West 2019. Every major player was represented at the San Jose McEnery Convention Center in the heart of Silicon Valley—Google, Amazon, and Bing among them, as well as some of the world’s most exciting start-ups—making this one of the most diverse, reputable, and relevant conferences on SEO […]
Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own […]
The US Search Awards is regarded as the premier celebration of search engine optimization, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search industry. DAC is thrilled to announce that we have been nominated in the Best Integrated Campaign category for our work with […]
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalizing the search journey and enhancing visual search using AI […]