Digital Marketing Trends for 2016
The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! Contact DAC today to find out more!
The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! Contact DAC today to find out more!
As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads found in SERP’s. But caution should be taken before diving in head first. This resource is not intended for […]
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the action happens. It’s flexible and scalable. Last but not least, when executed with even a moderate degree of expertise, it almost […]
Advertising and media agencies have a culture all their own (No. Mad Men doesn’t exactly do it justice). To mark and celebrate my sixth year in the industry, here are six things I wish someone had told me when I first started out – all bright-eyed and bushy-tailed with absolutely no idea what I was […]
In my past post, I discussed the results of the 2013 Mobile Path-to-Purchase Study done by xAd and Telmetrics. The study found that mobile users were increasingly using their devices to initiate the purchase process, but how those purchases were completed differed depending on whether they were using a smartphone or a tablet. Another element of the […]
The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but also in terms of the new opportunities and capabilities for search marketers. One of the areas that has been impacted is conversational search. Conversational search has always been available, but as of May 2013 users can click […]
By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you set expectations and prepare […]
Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the roll out of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to […]
The Stop Online Piracy Act (SOPA) is a controversial piece of proposed U.S. legislation designed to “fight online trafficking in copyrighted intellectual property and counterfeit goods.” A large proportion of the digital community is fighting this legislation in hopes of stopping it from passing, on the grounds that it would create some very serious concerns […]