Tag Archives: search trends

The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers

When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community. What is Intelligent Tracking Prevention? Intelligent Tracking Prevention (ITP) is a privacy feature that Apple rolled out back in 2017. It was designed […]

3 Digital Media Trends You Need to Know in 2019

In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From chatbots to voice search, this past year we saw a pattern in the way consumers interact with businesses. We also saw a pattern in the […]

5 Huge Changes Coming to Local Search—and How to Get Ahead

The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]

Want to Rank in Local Search? Shift Your Focus

The latter part of 2018 has been bustling for local search engine optimization. Google released a Google My Business App, changed how service-area businesses function in maps, and is now allowing users to follow Google My Business profiles as social becomes further ingrained into local search. To cap off a wild year in local search, […]

Adobe Digital Experience Makers: 5 Key Takeaways

Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and many more—coming together at the TELUS Garden Tower. Right from the start, there was a positive, collaborative energy throughout the Tower as a diverse mix of […]

Here’s Why Google’s Latest Mobile Update Will Be Great For Business

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]

Google Further Monetizes Places by Charging for Directions

With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. […]

Own Your Content

If you sell stuff online and you describe the stuff that you sell and you show me pictures of what you’re selling, you as the builder of this content own both the description and the media. But why in the world are you giving it away to others to rank? I understand the theory behind […]

Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?

The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest part about search marketing is tracking to conversion. If they could see the effectiveness, they’d probably spend more.  Google offers could provide some relief. The […]