When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities. While popular media like radio, TV, and newspapers could merely estimate usage by consumers, none of them could provide concrete statistics on how many people actually interacted with an […]
Let’s wax poetic on the value of a phone call for a moment. I often speak with advertisers on what a call is worth to them. Is a six second call valid? Some may say ‘yes’, some would argue ‘no’. Is it really in the eye of the beholder? Let’s take a glimpse into my life […]
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement, but thought it was prudent to revisit his prediction this past week. With its provocative headline “Are the Yellow Pages Toast”, […]
Measuring the return on investment (ROI) of social media activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online with fans and followers will lead to money back in their pocket? That’s what the new features in Google Analytics are trying […]
On Thursday, April 12, 2012 DAC’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, real-world […]
If you’re not paying attention to Pinterest, you should be. TechCrunch is calling it the fastest-growing standalone website in history, with 11.7 million unique visitors in January 2012, up from a scant 400,000 last May. Is it a flash in the pan or a long-term success story? It may be too early to tell, but […]
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer data mining and intelligence. The event, which took place in several cities including Montreal, spotlighted major companies who are successfully […]
What is the return on investment of your digital marketing spend? If you can’t answer that, you’re not alone. IBM recently conducted a survey of 1,700 Chief Marketing Officers in 64 countries – one of the largest and most comprehensive studies of its kind. The results of this survey (PDF), which were widely published and […]
The SEO community has been reeling for the past few days at the news that Google will start encrypting searches and blocking referrer data for searchers signed into Google accounts. The net outcome is that analytics tools (Google Analytics included) won’t be able to see referring organic keyword data for these signed in users. The […]
Coming out of the SMX Advanced conference in Seattle earlier this month, a few things stood out to me as patent certainties… Early June in the Pacific North-West rarely delivers consecutive days of sunshine The conference backpacks are getting fancier every year Advertisers and marketers are seeking, more than ever, the magic formula behind understanding […]