Tag Archives: Reputation Mangement

5 Tips for Managing Reputation at the Local Level

How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair review. What do we do about it? These questions come up every day, and tie back into that essential […]

No more anonymous reviews?

Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to the way Google handles local business reviews. Now, in order to post a review, you need to be logged into your Google+ account. […]

Yelp – Not Your Dad’s iYP

With an estimated 61 million unique visitors in December 2011, Yelp is among the largest local search sites. Yelp offers local business information and reviews provided by consumers. These are indexed by address, neighborhood or zip code. In addition to responding to customer reviews, local businesses can buy targeted ads on a CPM or cost […]