Tag Archives: quality score

Never Underestimate the Power of Sitelinks

| September 19, 2013

A few years ago, I was interviewing for a search engine marketing position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was. “Sitelinks,” I answered very quickly (they were new at the time). He nodded and asked the highest increase in CTR I had […]

AdWords Gives Further Nod to Landing Page Relevance

| October 5, 2011

For those marketers still holding out on a relevant landing page strategy, here is further proof that landing pages are important components of a best practice paid search campaign. Today Google announced that they are globally rolling out quality score changes that they have been testing in South America and parts of Europe. The changes […]