Tag Archives: Purchase process

The Multi-Screen Consumer

| June 6, 2013

The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when searching for business information in the U.S. overall. Breaking this down into demographics, mobile is actually the third most used source by those aged 18-34. Consumers are […]

Confessions of a Yellow Pages User

| February 17, 2012

It’s true… I admit it. I have actually taken out those Yellow Pages that sit in my house, and have used them multiple times in the past few years. I know this is not a popular statement to make. In fact, it’s almost shameful. I mean, who uses the Yellow Pages anymore? Don’t they simply […]