Do not adjust your set—this is not a rerun! Although we explored the demise of third-party cookies in last October’s inaugural episode of Inside the Funnel, a lot has changed since then. In short, the cookie-less future has come into sharper focus after Google confirmed that it will not replace third-party cookies with a direct […]
In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Essentially, Google will stop […]
Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely willing to pay for ad-free website access. Advertisers, for their part, still require access to user data to justify their […]
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will this affect marketing? What is the GDPR? The General Data Protection Regulation (GDPR) is a set of […]
Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October, Google announced changes in how encrypted search data is tracked: people who are logged into their Google account will be directed to the […]
The SEO community has been reeling for the past few days at the news that Google will start encrypting searches and blocking referrer data for searchers signed into Google accounts. The net outcome is that analytics tools (Google Analytics included) won’t be able to see referring organic keyword data for these signed in users. The […]