Tag Archives: personalization

How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes […]

Insider Q & A with Western Union’s Joycelyn David

Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital at Western Union Canada, to learn more about how the brand is expanding its digital reach and why marketers need to prioritize localization and […]

Insider Q & A: Canadian Tire’s WOW Guide

Hard on the heels of the WOW Guide launch, Greg Hicks, Senior Vice President Merchandising at Canadian Tire shares his perspective on what customers can expect from the new interactive catalogue and what’s next for the brand as they expand their omnichannel efforts. K – Can you describe the WOW Guide and share your thoughts […]

The Beacons Are Taking Over

By 2020 some 400 million beacons are set to be deployed and in 2016 they could influence up to $40 Billion in sales in the US. It would be easy to conclude that beacons are here to stay. This statement may be true within the retail sector, suggesting that beacon technology will change the shopping […]

Are You Customizing Every Stage of the Consumer Journey?

DAC Group was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organizations throughout the Chicagoland Area. There were a number of different topics covered, but the main conversation was about how different organizations are engaging their customer and treating their customer in the ever-changing […]