Tag Archives: performance marketing

How Econometrics Helps Us See the Bigger Picture

The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific […]

Google ThinkPerformance Toronto: Performance Marketing Grows Up

Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of data geeks. But yesterday was more about the human element; how data can help us understand our user, how it can help us […]