Tag Archives: paid

March 2019 LPM Roundup

March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]

3 Strategies to Drive Lead Gen in Higher Education

With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local, regional, and even international rivals for the same leads, it’s more difficult than ever to cut through the noise and make meaningful connections with potential students. So […]

The Scoop on Converged Media From ClickZ Live

On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case be made for optimizing results, and the session did just that. In the age of converged media, integrating earned, owned and paid strategy is enriching consumer experiences and raising ROI for brands through effective lead […]

Google’s New Product Announcement Expands Advertising into App Territory

Last Tuesday (April 22, 2014), Google’s #StepInsideAdWords was introduced to a modest live crowd and sweeping array of anxious Hang Out participants, all eager to learn the next big thing. What we got was somewhat of a surprise, in a good way. Jerry Dischler, VP of Product Management for Adwords, took the stage to showcase the following: […]

Screens Collide with Google’s New Enhanced Campaigns

Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the roll out of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to […]

Google Further Monetizes Places by Charging for Directions

With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. […]

Is Search Engine Marketing Advertising?

Former Yahoo engineer and current agency CEO, Josh Shatkin-Margolis, is stirring the digital marketing pot at Ad Age.A few weeks ago Shatkin-Margolis declared that Search is the Worst Form of Advertising,  essentially arguing that paid search can’t really persuade (more on that below). He’s followed that up with another piece, where he asks digital marketers […]

+1…more time for Google

Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they fired their latest salvo in the race; +1. As with any of Google’s most successful offerings, what works in its favour […]

Inbound Marketing: Gaining Legitimacy and Popularity

In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the principles, but I have usually just processed them and moved forward with the understanding that there is good and bad marketing. I’d […]