The term “growth hacking” is bandied about a lot these days. At this point, it even has its own job titles, responsibilities, and expert practitioners. But what exactly does the soundalike term “growth marketing” mean? Is it the same as growth hacking or something complete different? When it comes down to it, growth marketing is […]
Search engine optimization may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as SEO, and much of it is being driven by Google’s reinvention of the SERP (search engine results page) from simple directory to personalized portal. In the […]
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]
Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for advertisers. Never ones to shy away from debate, DAC’s Kyle Harris (Director of Local Optimization) and Brian Coccaro (AVP of Paid Search) sparred with one another […]
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If so, which tactics and how much money should they spend? Does their messaging need to change? Will it seem self-serving or artificial to […]
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of marketers’ granular control over their campaigns. But we heard similar laments this time last year, didn’t we? Has nothing changed? In our industry, progress comes in […]
The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every year—as shoppers set their budgets and spend, spend, spend. But what’s the best way to stand out in a spectacular sales extravaganza? How do […]
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search marketers have been asking for years. When are they finally going to monetize the maps channel? When are we going to be able to modify […]
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So […]