Tag Archives: offline

The Great Digital Marketing Divide: Bridging Clicks & Bricks

This is the first installment of a multi-part blog series on the growing gap between online marketing efforts measured through online transactions and online marketing measured through offline behaviors.  It’s easy to understand why marketers love online marketing. It’s just so measurable. I spent years in print and broadcast media, and demonstrating return in those […]

Results of the 2011 DAC Group and Kantar Search Landscape Study

For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore. DAC Group’s research was then divided along regional and country lines to glean a clear perspective on the trends and commonalities throughout each region and country. […]