Tag Archives: neuromarketing

That Time I Got My Brain Scanned

Recently, I participated in a unique study hosted by Brainsights at the University of Toronto. Brainsights is one of a handful of Canadian companies operating in the nascent field of neurological advertising, or neuromarketing. For the study, I volunteered to subject myself to watch 75 minutes of uninterrupted advertising. Am I crazy? Probably. But I […]