Tag Archives: #music

How Data is Transforming the Musician’s Landscape

Continuing on the theme from my first blog, Music as a Marketing Mechanism, I want to zero in on how audience data can help musicians grow their fan base and brand. The Power of Data In the music industry, first and third-party data has the potential to unlock vital insights. It can help artists identify […]

Music as a Marketing Mechanism

Music is pervasive. It is at the center of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music.  We are surrounded by music no matter the time or place – at home, in our cars, at work, in stores, elevators, waiting rooms […]

Twitter Launches New #Music App

Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a segment on Good Morning America and through a blog post on Twitter.com, the #music app brings artists’ music-related Twitter activity front and […]