The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social media and digital marketing, people could interact and stay up to date on their favorite events and athletes. Four years later at […]
Let’s face it – we are a society that is always on the go. From choosing the next game console to shopping for the latest trendy apparel, consumerism is what makes this world go ‘round. We now have a handful of devices to use to make these purchases. I don’t know about all of you, […]
If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was a somewhat foreign device you kept tucked away in a safe place, only to see the light of day in […]
This is the first installment of a multi-part blog series on the growing gap between online marketing efforts measured through online transactions and online marketing measured through offline behaviors. It’s easy to understand why marketers love online marketing. It’s just so measurable. I spent years in print and broadcast media, and demonstrating return in those […]
QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code is a bar code that can be scanned and read by a smartphone. One can […]
This is part three of a three-part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here and part two here. The first two days of SMX focused on search marketers chasing Google and Google chasing the searcher. Day three was about everyone chasing the conversion. The sessions I attended […]