Tag Archives: Matt Cutts

Has Penguin Finally Killed Link Building?

| May 17, 2012

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post on the […]

SEO is Dead. Long Live Content.

| March 21, 2012

Matt Cutts, Google’s sheriff of all things SEO, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official algorithm update that will penalize sites that engage too vigorously in search engine optimization. To paraphrase, Cutts said that, as part of Google’s ongoing effort to rank the […]