Tag Archives: Marketing strategy

Bidding on the competitor – is it worth it?

With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably interested in what I have to offer. What are the positives? Increased brand awareness Competitor bidding puts your brand into consideration. It’s a […]

SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook.

This is part one of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host SMX’s latest conference on Social Media Marketing than in beautiful Las Vegas, Nevada. This edition of SMX […]

5 Free Social Media Monitoring Tools You Should Be Using in 2012

I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for those of you who are active in social media, I’m sure many of you will attest, implementing social media […]