Tag Archives: marketing agency

DAC turned 50! Highlights from our Next Level celebrations

After 50 years of delighting clients, rising to every challenge, and making unforgettable memories along the way, DAC is celebrating an extraordinary milestone. And celebrate we did! Earlier this summer, we came together in Toronto with colleagues from across all our offices for an unforgettable 50th anniversary celebration. Our Next Level events included an agency-wide […]

Podcast rewind: Camille Fetter’s 4 insights into the Great Resignation

Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the digital sector especially, we are witnessing a sea change in employer/employee relationships, from remote working arrangements to the rise of pay transparency. But how should businesses […]

Testing 1-2-3

I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test, and keep everything else the same. Lots of people make two very common mistakes with this: Either they try to test two variations that are so different that it’s impossible to know what caused the change […]