Tag Archives: maps

Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC Group what we thought! The report outlines what makes local searches unique, what customers want to […]

8 Local Search Predictions You Need To Know In 2016

2015 saw a number of major shifts and behavior changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online mapping publishers are making it harder and harder for businesses to be properly optimized in the channel. This struggle between evolving consumer demands and […]

Why Apple’s Move Away from Google Maps is a Big Deal

By now most of us have heard the story of late Apple founder Steve Jobs declaring “thermonuclear war” on Google’s Android operating system. That war, it seems, is in full effect on multiple fronts. Of course, there is Apple’s recent patent infringement victory over Samsung in court (a decision that could have multi-billion dollar implications), […]

What’s Going on with Google Places Lately?

It seems that changes in Google Places occur daily. Since changes are quick, it is imperative to filter what really matters and what will be the impact. Here is a CliffsNotes version of  a few key happenings that should help you catch up. “This place is permanently closed. Not true?” – this is a Google […]

What is Schema.org?

There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes Schema.org a big deal is the essence of what it does.  Schema.org provides a standard protocol to add more details […]

Google Further Monetizes Places by Charging for Directions

With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. […]

New SERP Reflection

With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is stealing the show.  What does this mean for your internet marketing strategy, and how are your partners going to help guide you through the […]

Blurred Edges: Where Does Local End and Social Begin?

Google is customizing your local search experience. It’s easy to anecdotally speak to the fact that Google is taking a much more aggressive approach to location-based services.  From peripheral products, like Google Buzz and Google Latitude to the rapidly changing Google Places, a lot of development and resources are going into expanding the solutions Google offers to […]