Tag Archives: location

February 2019 LPM Roundup

Maintaining optimal listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known to […]

January 2019 LPM Roundup

While most of us recovered from our holiday exertions as 2018 ticked over into 2019, others were hard at work at the coalface of local search. That includes our very own Eli Grant, who penned an excellent AdAge article exploring how retailers can beat Amazon and achieve transformational growth through the use of local data […]

How to Win at Local: 4 Ways to Build a Hyperlocal Strategy

In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!). Instead, “near me” searches are now, […]

Your Local Search Holiday Checklist

Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local Presence Management (LPM) strategy is up to snuff for the last few months of 2018. Whether you’re in the middle of holiday planning or […]

5 Steps to Localize Your Content Marketing Strategy

Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]

The Effect of Online Visibility on Customer Engagement

Many marketers struggle with showing the exact value of proper business listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, […]

Top Insights from eTail West

Once again, the DAC team headed to sunny Palm Springs, California for one of our favorite retail conferences—eTail West. Some of the top brands in retail for North America, including 2000+ disruptors, game changers and innovators gathered to plan strategies in 2018 and beyond. As e-commerce and omni-channel experiences continue to take priority in the strategies […]

Year in Review: 6 Big Google Updates for Local Search in 2017

Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google rolled out over the last year (plus a 2016 game-changer we just couldn’t leave out): If there’s one thing we […]

Video Reviews for Google Maps: The Next Generation of Content and Feedback

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]

Listing Management for Your Business: What’s Next?

As we reach the last quarter of 2017—more than 10 years after the introduction of Google Maps—the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management—ensuring core location information, such as business name, address, phone number and website, are easily and accurately found on search engines and […]