Tag Archives: Location Based Services

Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC Group what we thought! The report outlines what makes local searches unique, what customers want to […]

Genius Life Hack for Retailers

I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.  I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasize […]

What is Schema.org?

There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes Schema.org a big deal is the essence of what it does.  Schema.org provides a standard protocol to add more details […]

Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?

The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest part about search marketing is tracking to conversion. If they could see the effectiveness, they’d probably spend more.  Google offers could provide some relief. The […]

With the Past as Our Guide, We Can Define Our Future

Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]

New SERP Reflection

With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is stealing the show.  What does this mean for your internet marketing strategy, and how are your partners going to help guide you through the […]

Blurred Edges: Where Does Local End and Social Begin?

Google is customizing your local search experience. It’s easy to anecdotally speak to the fact that Google is taking a much more aggressive approach to location-based services.  From peripheral products, like Google Buzz and Google Latitude to the rapidly changing Google Places, a lot of development and resources are going into expanding the solutions Google offers to […]