Global Brand, Local Flavor: How Restaurants Cater to National Tastes
Playwright George Bernard Shaw once said that there is no sincerer love than the love of food. Judging by the steady growth of the global fast food market—with a compound annual growth rate of 5%, amounting to $188.4 billion between 2018 and 2022—our love for food is stronger than ever. For many quick-service restaurants (QSRs), […]