Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?
The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest part about search marketing is tracking to conversion. If they could see the effectiveness, they’d probably spend more. Google offers could provide some relief. The […]