“I think I need to see a testing plan. What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,” I replied. That was the interaction I recently had at a Fortune 50 client meeting. Agencies are always required to […]
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So […]
Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of talk in the past year about optimizing usability and conversion paths for mobile. With the focus on capturing those fickle mobile […]
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a worthy cause, in my opinion it took 3,700 seconds too long to find what I was looking […]