Tag Archives: iPhone

6 iOS 11 Changes That Will Affect Local Presence Management

On September 19th Apple released the much anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time. Given all of these changes being released to […]

Password overload, fingerprints and the new iPhone 5s

“Your password must have at least 16 characters, including at least one lowercase and one capital letter, one number, one special character and an underscore. But no dashes. And you have to change it every three months. Oh, and it can’t be the same as your name, birthday, social security number, or last seventeen passwords.” […]

The Multi-Screen Consumer

The use of mobile search to find local business information is increasing exponentially. DAC Group’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when searching for business information in the U.S. overall. Breaking this down into demographics, mobile is actually the third most used source by those aged 18-34. Consumers […]

Apple vs. Google: The war that everyone is talking about

Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest escalation in a war that is heating up between the two technology giants. Both companies have been focusing on mobile for several years now, and […]

What is a Phone Call Worth to an Advertiser?

Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would argue ‘no’. Is it really in the eye of the beholder? Let’s take a glimpse into my life […]

How will Apple’s Siri Impact Local Search?

You can ask her anything, she has the answer — or, she will. Siri is Apple’s new voice-controlled personal assistant for the iPhone 4S. Acquired by Apple last year and launched this month, it allows you to talk to your phone and issue it voice commands. Unlike most voice software, Siri has a personality and […]

The QR Code is Dead

In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is simply another design element crammed into an already-crammed print ad. Although this may have been true in the […]

Search and Social are More Integrated in Purchase Decisions than Ever

comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those who are at the buying stage in their purchase cycle. The findings showed that most people turn to search to help them […]

Mobile and Optimized Local Business Listings

Don’t underestimate the importance of an optimized Local Business listing. We’ve been preaching the benefits of optimizing local business listings for some time now. We know that in many cases search engines can draw information from various online sources and essentially ‘create’ a listing for your business on your behalf. Sounds great, but the issue […]