Tag Archives: integrated marketing

Think Twice Before Dropping Directory Ads

Even in these recessionary times, advertisers who maintained their directory ad programs experienced an increase in calls, profit and return on investment. A recent Patek analytics study looked at directory ads published between 2008-2011, comprised of 1572 ad programs, spanning 86 headings. This study provides more evidence that directory ads continue to provide outstanding value […]

An Alternate Universe …Test… Refine… Repeat…

Talking about the value of the Print Yellow Pages is difficult these days. It is not a matter of producing evidence of performance— that is surprisingly easy. In a world that is thriving on digital innovation and simultaneous multi-channel accessibility, the perception that nobody is using the Print medium is commonplace. Everybody is online or […]