Tag Archives: influencer

What can football teach you about content strategy?

| January 23, 2020

Football fans witnessed the death of a dynasty this season. Whether you were cheering or sobbing as the Patriots sang their swan song, history was made—and now, days away from Super Bowl LIV, fans are in for a wild, unpredictable ride. Gridiron Digest describes this year’s match-up between the 49ers and the Chiefs as “the […]

5 Steps to Localize Your Content Marketing Strategy

| July 24, 2018

Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local marketing strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can […]