Although there were few surprises this month in local search, Google released a number of significant updates as they lean in to plans they’ve been preparing all year—including changes in shopping, a greater emphasis on mobile page speed and reviews, and a smattering of new COVID-related mechanisms. None of these updates should come as a […]
Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for advertisers. Never ones to shy away from debate, DAC’s Kyle Harris (Director of Local Optimization) and Brian Coccaro (AVP of Paid Search) sparred with one another […]
Ah, the illustrious deity that is Google and its faithful servant, the search engine results page (SERP). We bow down to thee and ask that this content may rank highly and claim the glorious throne that is the first results page… If only a prayer could really earn that top spot on page one! While […]
While customers often visit a business for the business itself, there are many instances in which the customer is not invested in the brand but rather an individual working within it. For businesses like doctor’s offices and law firms, clients are largely the individual practitioner’s customer base rather than the office’s. While it may seem […]
It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]
You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads? You might have already invested some money on social media channels like Facebook or Instagram—or perhaps you also went […]
Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely willing to pay for ad-free website access. Advertisers, for their part, still require access to user data to justify their […]
June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are ranked but also some fundamental functionality. So let’s take a closer a look at how the local landscape has continued to evolve over […]
In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review places to eat, it’s crucial that restaurant owners embrace every opportunity to manage and respond to online reviews. While some restaurants only reply […]
Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function going forward. Whether you’re a restaurant, dry-cleaner, nightclub, or any other type of business, these changes will affect you and your business […]