Tag Archives: geo-targeting

5 Steps to Localize Your Content Marketing Strategy

Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]

How To Take Your Business Global: A Tactical SEO Guide

If you’re in Digital Marketing, you’re probably familiar with the term “Glocal.” It’s about thinking global but acting local. Thanks to the internet, everyone’s your neighbor (yes, even that wild-haired hoarder who lives down the hallway) and taking your brand global has never been more opportune. But having the ambition to launch a grand, global strategy […]

Geo-granularity in Paid Search

We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some without), but doing that at scale can be tricky. If you have a business with multiple locations, you’ll want to ensure that […]