Tag Archives: forrester

Webinar highlights featuring Forrester: Brand and performance marketing

| March 3, 2020

Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and marketing funnel. Brand marketing influences awareness and supports brand reputation, whereas performance marketing is focused on conversion. Yet they often compete within an organization for […]

Not All Leads are Created Equal

| November 10, 2011

Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer data mining and intelligence. The event, which took place in several cities including Montreal, spotlighted major companies who are successfully […]