This week, Statistics Canada released top-line results of the 2011 Census. This is the first new population and demographic data that we have on a national scale in five years, and it highlights some broad demographic trends that marketers should be paying close attention to: Go West, Young Man! Canada’s population is shifting westward. For […]
Last week, Google laid out its vision for the future. At its I/O Developer Conference, Google announced the Chromebook, a new music service and video rentals. Not surprisingly, this future is one where we all use Google services to access all of our digital content. The new Chromebooks are essentially portals to this world. They […]
“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media further solidifies how forward-thinking companies are embracing and leveraging engagement media. Virgin cleverly capitalizes on Twitter as a guest-service/customer retention tool. When flights are delayed, Virgin uses Twitter […]
Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]