In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to market? What isn’t? Is it appropriate to be marketing at all? Best practices should be maintained in every marketing discipline even in times of […]
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8 billion email users worldwide This number is expected to grow to over 4.2 billion by year-end 2022 Total worldwide email […]
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on our emails. To create any kind of impact, you need to be sure you’re not only telling […]