The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every year—as shoppers set their budgets and spend, spend, spend. But what’s the best way to stand out in a spectacular sales extravaganza? How do […]
Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are difficulties with accidental clicks and with people’s reluctance to buy on mobile devices, to name a few challenges. Nevertheless, phones have become an integral part […]
Back in April I wrote a blog post that encouraged all of the Yellow Pages obituary writers out there to put down their pens and re-examine the facts. Sure enough, more evidence emerged last month that the medium is still a major destination for ready-to-buy shoppers. A recent study released by CRM Associates showed that […]