Tag Archives: directional advertising

Does The Connected Consumer Still Consult Traditional Print Media?

In recent years, as search engine usage has dominated headlines, there has been a widespread pessimism about the survival of the print medium. This applies not only to newspapers and magazines but especially to directional media like Print Yellow Pages directories.  As media usage fragments further with the addition of  iPads and continued adoption of […]

Not All Leads are Created Equal

Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer data mining and intelligence. The event, which took place in several cities including Montreal, spotlighted major companies who are successfully […]