With search capabilities available at the click of a mouse or a tap of a finger on a mobile device, it can be all too easy to dismiss print directories. However, print is simply not dying on schedule. The results of the 2012 Local Media Tracking Study, conducted by Burke, were released to the public […]
In recent years, as search engine usage has dominated headlines, there has been a widespread pessimism about the survival of the print medium. This applies not only to newspapers and magazines but especially to directional media like Print Yellow Pages directories. As media usage fragments further with the addition of iPads and continued adoption of […]
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer data mining and intelligence. The event, which took place in several cities including Montreal, spotlighted major companies who are successfully […]