Tag Archives: digital media

Jenna Watson Joins DAC as VP, Digital Media Services

As DAC Group continues to expand its services and international footprint,  Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team to manage DAC Group’s growing digital media team, contributing to the agency’s value proposition in this continuously-evolving industry. Jenna will be based […]

SEO and SEM: Search The Whole Picture

Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both sides of the search spectrum has taught me the areas in which SEM (Search Engine Marketing) and SEO (Search Engine Optimization) […]

Click Fraud: The Dark Side of Digital Media

Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs.  I remember in the early 2000`s, long before automated PPC bid management was in play, having my own concerns around click fraud and actively monitoring campaigns to see if there really […]