Tag Archives: digital media

Discover the power of TikTok advertising: Proven strategies for success

TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and advertising options, TikTok offers a unique opportunity for businesses to reach and connect with their audience in fresh and engaging […]

5 SEM best practices for growth marketers

The term “growth hacking” is bandied about a lot these days. At this point, it even has its own job titles, responsibilities, and expert practitioners. But what exactly does the soundalike term “growth marketing” mean? Is it the same as growth hacking or something complete different? When it comes down to it, growth marketing is […]

Google’s shift away from cookies and personal ad IDs

In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Essentially, Google will stop […]

2021 predictions: Automation, digital TV, and the end of the cookie

We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]

How well do responsive display ads perform?

It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that doesn’t mean format selection should be a hugely complex process. In fact, it would appear that Google’s default format might actually be […]

Google Shopping’s free expansion: What it means for advertisers

Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free, organic listings on the Shopping tab of Google.com. There is a lot to unpack here. For advertisers, the best place to start is to […]

Digital media in a COVID-19 world

By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If so, which tactics and how much money should they spend? Does their messaging need to change? Will it seem self-serving or artificial to […]

Digital Marketing 2020: Get ahead of these 3 trends in SEM and display

There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of marketers’ granular control over their campaigns. But we heard similar laments this time last year, didn’t we? Has nothing changed? In our industry, progress comes in […]

Jenna Watson Joins DAC as VP, Digital Media Services

As DAC continues to expand its services and international footprint, Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team to manage DAC’s growing digital media team, contributing to the agency’s value proposition in this continuously-evolving industry. Jenna will be based in DAC’s […]

SEO and SEM: Search The Whole Picture

Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both sides of the search spectrum has taught me the areas in which SEM (Search Engine Marketing) and SEO (Search Engine Optimization) […]