DAC held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital environment, […]
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and mobile is simply one more line item. If a visitor can already access a site on his or her mobile device, […]
Even in these recessionary times, advertisers who maintained their directory ad programs experienced an increase in calls, profit and return on investment. A recent Patek analytics study looked at directory ads published between 2008-2011, comprised of 1572 ad programs, spanning 86 headings. This study provides more evidence that directory ads continue to provide outstanding value […]
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for those of you who are active in social media, I’m sure many of you will attest, implementing social media […]
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test, and keep everything else the same. Lots of people make two very common mistakes with this: Either they try to test two variations that are so different that it’s impossible to know what caused the change […]