Tag Archives: demographics

Over 50% of Seniors Now Online

In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media sources than online search tools. While seniors still use the Internet less often than other generations, this consumer segment is becoming more and more tech savvy by the year, […]

Census 2011: How Canada’s shifting demographics affect your business

This week, Statistics Canada released top-line results of the 2011 Census. This is the first new population and demographic data that we have on a national scale in five years, and it highlights some broad demographic trends that marketers should be paying close attention to: Go West, Young Man! Canada’s population is shifting westward. For […]