Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway). Unfortunately, accounting for predictable unpredictability through data and analytics is a tall order. Despite clear emergent patterns in shifting consumer behavior, […]
I recently had the pleasure to be a part of the NetBase Quid Virtual World Tour, where I explained how companies can gain valuable insights from social analytics platforms. As you may know, use cases for social analytics platforms usually involve some or all the following—as experienced first-hand by DAC and supported through Talkwalker’s “Global […]
COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis, we’re here to help—starting with this curated list of data resources as you seek to get ahead of the latest trends. We’ve […]
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically changed the landscape of both local search and commerce in general. In times like these, there are obvious industry booms and busts. The healthcare industry (unfortunately) […]
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So, how are consumers behaving in these unprecedented circumstances? Have they changed their behavior in response to this pandemic? Let’s explore the impact this […]
In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists spend all day every day interpreting numbers. But what happens when those numbers suddenly seem to become irrelevant in times of massive upheaval or change? Right […]
We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of accomplished marketers, sharpening our understanding of various brands’ unique needs and goals. The emerging thread throughout these discussions is that data-led, customer-centric marketing is a laudable, […]
If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. But how can we best utilize those figures to not only measure our performance but inform our future decisions […]
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant industry? Data has become one of the most important ingredients for restaurants; the ingredient that helps them stay relevant. Businesses are sitting on […]
The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at least in part—to the perception that the digital advertising industry has overstepped the mark. According to the 2018 Global Web Index, the top […]