Tag Archives: data analytics

How Econometrics Helps Us See the Bigger Picture

The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific […]

Our Thriving Partnership with Adobe—and What it Means for Our Clients

Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognized market leader in enterprise digital solutions, has been at the center of most of these engagements. So, we’re proud to announce that DAC is now a Silver Partner (formerly Business Level Partner) for the […]

2018: The Year Excel (and PowerPoint) Reporting Goes to Bed

In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where you should start feeling the impact of cloud-based business intelligence (BI) tools like Tableau, Power BI, Qlik Sense and the now-free Google Data Studio. I say “should” because your organization may not yet be willing to take the BI plunge next year. I get it — coming […]