In the latest episode of Inside the Funnel, Dan, Nasser, and Jenna set their sights on one of digital marketing’s most elusive and nuanced topics: customer experience (CX). And who better to grill than the world’s most inspirational CX keynote speaker (and certified barbecue judge), Jay Baer? Jay set the bar as the podcast’s first […]
Many marketers struggle with showing the exact value of proper business listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, […]
Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital at Western Union Canada, to learn more about how the brand is expanding its digital reach and why marketers need to prioritize localization and […]
Hard on the heels of the WOW Guide launch, Greg Hicks, Senior Vice President Merchandising at Canadian Tire shares his perspective on what customers can expect from the new interactive catalogue and what’s next for the brand as they expand their omnichannel efforts. K – Can you describe the WOW Guide and share your thoughts […]
Michael Le Blanc, Senior Vice President of the Retail Council of Canada (RCC), took some time to talk to us about the shifts in consumer behaviour and the impact personalization and advancements in technology will have on retail marketing. Micro Moments – The Next Frontier It comes as no surprise that today’s connected consumers expect […]