Search engine optimization may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as SEO, and much of it is being driven by Google’s reinvention of the SERP (search engine results page) from simple directory to personalized portal. In the […]
Countless websites are technically sound yet still struggle to rank or perform organically performance still struggles. Upon reaching out to search engines for answers and explanations, the usual response is to consider the quality of the site. Sound advice, yes, but what does “quality” actually mean? And how do you improve it? Quality is one […]
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in 2022. The last few years have even seen the rise of agencies purely dedicated to connecting influencers with brands. Influencers can be […]
As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search fulfills its potential, email proves its staying power, and Zoom allows us to buy that gorgeous bookshelf in our coworker’s background? There’s […]
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much revenue as they can. For businesses running with a lean staff, it may be all they can do to keep their heads above water. For […]
Football fans witnessed the death of a dynasty this season. Whether you were cheering or sobbing as the Patriots sang their swan song, history was made—and now, days away from Super Bowl LIV, fans are in for a wild, unpredictable ride. Gridiron Digest describes this year’s match-up between the 49ers and the Chiefs as “the […]
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organize the world’s information and make it universally accessible and useful. The search giant’s latest venture—an AI endeavor named BERT—encapsulates this effort perfectly, representing the next logical step in Google’s attempts to interpret exactly […]
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube (Twitter and LinkedIn sold separately)—something new springs forth, grabbing the collective attention of the next generation. We were getting bored of the old guard anyway… […]
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select group of Canadian users who will have the number of likes and video views removed from their Instagram feeds, permalink pages, and […]
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more recently have begun competing with Google’s own assets. OTAs are seen as a necessary evil for some hotels that list with them due […]