Tag Archives: consumer reviews

How Not to Respond to Negative Reviews

An Ottawa restaurant owner was convicted of criminal libel this week after she harassed a customer who had posted a negative review of her restaurant. Instead of ignoring — or, better yet, responding nicely — to the less-than-favorable online reviews, the owner unleashed her anger at the customer by setting up a fake dating profile […]

Google: The right content at the right time is really important

A few months ago, Google came out with an eBook called Zero Moment of Truth. The premise of the book is that consumers are impacted by a multitude of information sources at various stages of the purchase cycle. Easily, and while they shop, consumers can draw from reviews, social recommendations, industry news. The book is […]