COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So, how are consumers behaving in these unprecedented circumstances? Have they changed their behavior in response to this pandemic? Let’s explore the impact this […]
DAC and Kantar are proud to release the results of their latest consumer search behavior survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US. Results in the categories of general consumer search behavior, mobile, and social search show steady trending in […]
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cozying up by the fire to complete their gift-giving shopping online sans parking wars, long lines and well, let’s be honest…witnessing naughty list worthy temper tantrums. According to a study by Ipsos Canadian Inter@ctive Reid online spending continues to […]