Truth in Advertising: 4 strategies to protect brands from poor content alignment
Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is adjacent to “good” content—has always been a part of the digital media conversation, but the 2016 United States election really brought it to a head. With the […]