Tag Archives: case study

Marketing masterclass: Lead generation

Welcome to the third and final part of our masterclass series, where we peel back the curtain to shed light some of our most successful Google-oriented campaigns. Having already dipped our toes into online sales and brand awareness, this time we’re taking the plunge into the churning waters of lead generation. Find out how we […]

Marketing masterclass: Brand awareness

In the first installment of this three-part series, we went behind the scenes of one of our most successful ecommerce engagements. In part two, we’re gazing skywards—all the way to the top of the funnel—to explore the inner workings of an extraordinarily effective brand awareness play. Find out how this innovative, Google-centered campaign used video […]

Marketing masterclass: Online sales

It’s one thing to talk about transformational growth, but it’s something else to actually go out into the world and achieve it—time and time again. So let’s keep it real, shall we? In this three-part series, we’re going to take a closer look at some of our most successful Google-oriented campaigns in three distinct digital […]

Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail

DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains in traffic and engagement by 24% and 10% respectively. Bridgestone and DAC saw an opportunity to improve efficiency and customer experience by aligning […]