Tag Archives: Call Tracking

The Value of a Multimedia Bundle Program

The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now than ever before, and for the small business owner it’s no longer just about being out there where consumers might be looking but being […]

The More the Merrier – The Benefits of Multiple Local Numbers in Ads

A couple months ago DAC Group Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current testing by one of our clients that had added local numbers to ads that traditionally featured a single toll-free […]

Yellow Pages Year-Over-Year Growth and the Importance of Call Tracking

Back in April I wrote a blog post that encouraged all of the Yellow Pages obituary writers out there to put down their pens and re-examine the facts. Sure enough, more evidence emerged last month that the medium is still a major destination for ready-to-buy shoppers. A recent study released by CRM Associates showed that […]