As we reach the last quarter of 2017—more than 10 years after the introduction of Google Maps—the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management—ensuring core location information, such as business name, address, phone number and website, are easily and accurately found on search engines and […]
After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a major update? The first version of the Google My Business API was released in December, 2015. It is very common […]
Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity. They are one of many directory publishers who have had to re-organize their businesses in recent years. For decades, directory publishers have […]