Tag Archives: Bing

Gone in a Flash? HTML5 Leads the Way for Rich Ads

Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand experiences online, entertaining videos and games, and yes, even unwanted virus attacks. After hearing countless rumours about the Death of […]

SMX Advanced 2014 Recap: Facing the New Realities

After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly on display at this year’s conference. The good news is that as marketers, the possibilities are nearly limitless. What’s possible today […]

Apple vs. Google: The war that everyone is talking about

Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest escalation in a war that is heating up between the two technology giants. Both companies have been focusing on mobile for several years now, and […]

SMX Recap Day Two: Chasing the Long(er) Tail

This is part two of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here. Have you ever been looking all over for someone only to find out, when you finally locate them, that they’ve also been looking all over for you? If day one […]

SMX Recap Day One: Chasing Google

This is part one of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. My SMX East 2011 experience opened with a session called “Which Way Google.” That turned out to be a pretty dependable theme for the day. The session was a panel discussion with In the […]

Live Blogging SMX Advanced – Seattle – Session 2: Targeting the Search Funnel

11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 – Step 1 – Research – Social Listening Tools, Competitive Intelligence, Database Sources 11:12 – Develop target persona (demographic / geographic, etc) then map out […]

Bing in the New Year

The blogosphere has been swirling with reports of Bing gaining market share in recent months, but a closer look at the numbers reveals a good news/bad news scenario for Microsoft. While comScore’s qsearch reports that Bing’s share among the top five search engines has grown from 8% in June to nearly 11% in December, lead […]