Tag Archives: Augmented Reality

Is Augmented Reality the Future of Digital Marketing?

With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life.  What this is able […]

Insider Q & A: Canadian Tire’s WOW Guide

Hard on the heels of the WOW Guide launch, Greg Hicks, Senior Vice President Merchandising at Canadian Tire shares his perspective on what customers can expect from the new interactive catalogue and what’s next for the brand as they expand their omnichannel efforts. K – Can you describe the WOW Guide and share your thoughts […]